Senior Manager, Marketing Operations & Analytics

PagerDuty is seeking a strategic, data-driven, and revenue-focused Senior Manager, Marketing Operations & Analytics to lead a high-performing team responsible for marketing systems, processes, and insights that power our go-to-market engine.

Reporting to the VP, Revenue Marketing & Operations, this leader will drive global scalability, operational excellence, and measurable pipeline impact by aligning marketing programs with revenue strategy. The ideal candidate brings a deep understanding of B2B marketing operations, data architecture, and performance analytics — fostering innovation and continuous improvement across a connected technology ecosystem.

How You Impact Our Vision

Team Leadership & Development

• Lead, coach, and develop a blended, global team of marketing operations and data analysts focused on performance, accountability, and continuous optimization.
• Foster strong cross-functional alignment across Marketing, Sales, Operations, Ent Applications, and Business Intelligence on the governance and execution of shared operational systems and processes to improve efficiency and outcomes.

Marketing Systems Ownership

• Own the marketing technology stack — including Marketo, DemandBase, and LeanData — ensuring data integrity, process efficiency, and workflow alignment across global teams.
• Drive scalable process design and platform governance to enable global lead management, scoring, routing, and funnel optimization.
• Lead adoption, training, and change management initiatives around the tech stack that maximize utilization and measurable ROI from the tech stack.

Analytics, Insights & Reporting

• Oversee the design and delivery of global marketing performance dashboards, reports, and attribution analysis across campaigns, pipeline, and revenue outcomes.
• Partner with Business Intelligence and Ent Applications to develop unified data models and accurate forecasting frameworks.
• Ensure cohesive data governance, quality standards, and cross-system hygiene.
• Translate data insights into strategic business recommendations, influencing go-to-market strategies and revenue planning.

Cross-Functional Collaboration & Governance

• Partner with Revenue Operations, Sales, and Data Engineering to align marketing data architecture with company-wide revenue systems.
• Contribute to data governance initiatives that ensure compliance, consistency, and performance across platforms.
• Collaborate closely with Integrated Campaign and Field Marketing teams to operationalize global campaign execution and reporting readiness.
• Help scale processes and develop standards that accelerate lead-to-revenue velocity and improve marketing ROI.

Innovation & Enablement

• Champion adoption of AI, automation, and advanced analytics tools to improve operational efficiency and insight generation.
• Drive innovation through continuous evaluation of new technologies, process enhancements, and data-driven experimentation.
• Promote a culture of agility and operational excellence, embedding a mindset of scalable growth and performance measurement.

Knowledge, Skills, and Experience

• 8+ years of combined experience in Marketing Operations, Analytics, or Revenue Operations, including 3+ years of successfully leading a global team.
• Experience with Salesforce, Marketo, Tableau, and DemandBase (experience with LeanData preferred).
• Proven success in scaling global operations, managing complex data environments, and leading cross-functional change initiatives.
• Demonstrated understanding of B2B marketing funnels, attribution models, lifecycle processes, and subscription or recurring revenue models.
• Deep analytics capability — translating data into actionable insights, forecasts, and strategic recommendations.
• Excellent stakeholder management, communication, and collaboration skills with senior executives and cross-functional peers.
• Experience using AI/automation tools, data architecture, and modern marketing analytics best practices.

PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.

This role is expected to come into our San Francisco office twice per week, so you can thrive in your new role and fully embrace being a Dutonian!

The base salary range for this position is 131,000 - 220,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.