Reports to: SVP of Sales
Direct Reports: Alternative Channel Sales Manager
About SkinnyDipped
Located in Seattle, SkinnyDipped was founded by a mom and daughter and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created SkinnyDipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. Weâre proud to remain a women-led business driven by the belief that healthy snacking should make both you and your body happy.
The Opportunity
Weâre looking for a strategic, entrepreneurial Director of Strategic Accounts to lead and scale SkinnyDippedâs business across Foodservice and Alternative Channels nationwide. This includes (but is not limited to) accounts such as corporate campuses, college & university, travel, hospitality, entertainment venues, and unattended retail.
This role owns national channel strategy, key account development, and business planning/forecasting, while also leading and mentoring our Alternative Channel Sales Manager. The ideal candidate is both a big-picture strategist and a hands-on operator - someone who can build the roadmap, open doors, and create a scalable foundation for long-term growth in these channels. This is a highly entrepreneurial role ideal for a sales leader who thrives in high-growth CPG environments and understands the nuances of route-to-market beyond traditional grocery.
If youâre energized by building something from the ground up, partnering cross-functionally, and shaping how a fast-growing brand shows up outside traditional retail -weâd love to talk.
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What You'll Do
Own & Grow National Foodservice & Alternative Channel Business
- Lead the national strategy for Foodservice and Alternative Channels, identifying priority sub-channels, customers, and growth opportunities.
- Build and maintain relationships with national and regional foodservice operators, distributors, brokers, and key partners.
- Serve as the primary owner of national account negotiations, programs, and long-term partnerships.
- Bring a brand-builder mindset - balancing new business development with sustainable, profitable growth.
Channel Strategy
- Identify high-priority accounts and build a targeted pipeline for each channel.
- Ensure channel-appropriate formats, pricing strategies, and margin targets that support both customer needs and company profitability.
- Evaluate new formats, pack sizes, and channel-specific opportunities to unlock incremental distribution and velocity.
- Monitor channel performance and competitive dynamics to continuously refine strategy.
Build & Execute Annual Business Plans
- Develop and lead annual channel business plans aligned with company revenue, distribution, and profitability goals.
- Set clear KPIs and track performance against goals, proactively identify risks and opportunities.
- Partner cross-functionally with Marketing, Operations, Finance, and Supply Chain to ensure successful execution.
Manage Trade & Promotional Strategy
- Oversee trade spend and promotional strategy within Foodservice/Alt channels, ensuring efficient use of funds.
- Conduct post-program analysis to evaluate ROI and inform future planning.
- Balance growth initiatives with disciplined financial management.
People Leadership & Team Development
- Directly manage, mentor, and develop the Alternative Channel Sales Manager, providing clear priorities, coaching, and growth opportunities.
- Establish clear roles, goals, KPIs, and expectations to support execution at both national and regional levels.
- Foster a positive, collaborative, and accountable team culture.
Broker & Distributor Partnership Management
- Collaborate with distributor and broker partners to ensure strong execution and coverage across the country.
- Set clear KPIs and utilize scorecards to track performance and hold partners accountable.
- Lead regular business reviews and implement action plans to address gaps or unlock opportunities.
Forecasting & Cross-Functional Collaboration
- Deliver accurate, data-driven forecasts to support production planning, inventory management, and financial forecasting.
- Leverage distributor reporting, customer insights, and internal tools to improve forecast accuracy over time.
- Share insights and recommendations with senior leadership to inform broader company strategy.
Represent SkinnyDipped in the Field
- Attend customer meetings, industry events, and trade shows as needed to support business growth.
- Travel up to ~40â50% as required.
What Youâll Bring
- Bachelorâs degree required.
- 5-10 years of CPG sales experience, with meaningful exposure to non-traditional or foodservice channels
- Proven success building and scaling national accounts or emerging channels.
- Experience developing channel strategy, pricing architecture, and customer-specific programs.
- Experience working with brokers and distributors
- Prior people management experience strongly preferred.
- Experience with better-for-you, snack, or food brands a plus.
Skills & Strengths
- Strategic thinker with strong executional follow-through.
- Strong financial and analytical skills, including pricing, forecasting, and trade spend management.
- Excellent communication and negotiation skills, with the ability to influence internally and externally.
- Highly organized, proactive, and comfortable operating in a fast-moving, entrepreneurial environment.
- Collaborative leadership style with a roll-up-your-sleeves mentality.
Why Youâll Love Working Here
- Competitive salary
- Annual performance bonus
- Equity opportunity
- Excellent medical, dental, and vision benefits
- 401(k)
- 3 weeks paid vacation + 14 paid holidays
- Paid parental leave
- Paid time off to volunteer
- Wellness & technology stipends
- Fun, entrepreneurial culture with room to make a real impact
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Our Mission
We craft food that nourishes your body and your spirit. We believe everyone deserves access to clean, delicious snacksâthe kind we happily share with our own families. As a women-founded company, weâre committed to uplifting women and the children they care for in our local communities and around the world, because no oneâespecially a childâshould go without love or food.
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